Introduction At the start of the semester, my understanding of digital marketing was fairly basic. I was familiar with things like social media and online content, but I was unaware of how all of the pieces work together in a strategic way on the back end. Over the course of the semester, that began to … Read more
Key Metrics Introduction For this analysis, I used Google Analytics 4 (GA4) to evaluate how effective my website has been in attracting and engaging users. The key metrics I focused on include user acquisition, page views, and demographic details. These are important because they help me understand where my traffic is coming from, how users … Read more
This week, I am using Google Maps and Reviews, as well as ChatGPT, as tools to explore customer satisfaction (and dissatisfaction) based on their online reviews. By focusing on common key words and themes in both positive and negative customer reviews, we can determine Microsoft’s top strengths and areas for improvement through their customer’s eyes. … Read more
This week, I am using tools such as Google Maps and Reviews, as well as ChatGPT, to explore customer satisfaction (and dissatisfaction) based on their online reviews. By examining common key words and themes in both positive and negative customer reviews, we have the ability to determine Polaris’s top strengths and areas for improvement. Positive … Read more
As part of exploring how AI can support marketing, I decided to see how it could help me understand Microsoft 365 users. Using ChatGPT, I created a detailed customer persona, researched top keywords, and generated blog content tailored to Microsoft. Customer Persona for Microsoft The persona I created is Rachel Lawson, a 35-year-old operations manager … Read more
As part of my exploration of AI in marketing, I wanted to see how it could help me understand Polaris RZR buyers. Using ChatGPT, I built a detailed customer persona, researched popular keywords, and even generated blog content for Polaris. Customer Persona for Polaris The persona I developed is Travis Taylor, a 38-year-old adventure seeker … Read more
We’re going to examine a typical customer who would use Microsoft products and services. Microsoft is a global technology company that provides software, devices, and cloud-based solutions. For this persona, we will focus on Microsoft 365 for small businesses, which is designed to help teams collaborate, communicate, and manage work efficiently. We will begin with … Read more
We’re going to take a look at a typical customer who would purchase a Polaris off-road vehicle. Polaris is a powersports company that specializes in off-road vehicles, motorcycles, and snowmobiles. For this customer persona, we will focus specifically on the Polaris RZR, which is designed primarily for high-performance off-road and recreational use. We will first … Read more
“This website will publish blog posts according to the schedule below.“ 2/2: Customer Persona for Polaris 2/2: Customer Persona for Microsoft 3/9: Content creation with AI for Polaris: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation 3/30: Content creation with AI for Microsoft: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation … Read more
“As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more